Attracting customers from YouTube with your own channel is a promising way to grow your business. Considering the multimillion user base that visits this video hosting every day in search of the necessary information, chances are very high that many of them are looking for exactly what you offer.
But the competition here is quite high because not only you know that using YouTube to win customers to the business is convenient and profitable. To stand out from the masses of competing companies, to attract users to your side and turn them into customers, a few simple tips will help you, which we will reveal below.
How to find your customers
The best way to gain customers for your business using YouTube is not to wait for them to come to you, but to go to them yourself. Every step in this case will bring you closer to the cherished goal and the number of customers of your business will increase.
Researching the target audience
The better you understand the people your offerings are aimed at, the easier it will be for you to find mechanisms to influence them and turn them into clients. By analyzing the characteristics of your potential customers you’ll find it easier to determine the tone of voice and format of your videos, the timing of placement on YouTube as well as the right way to set up advertising.
Promote YouTube channel
You can’t get new customers without YouTube promotion. Advertising, mutual PR with bloggers, competitions and buying YouTube views, subscribers and likes will help you boost your channel, and find new audience.
By the way, if you think that to buy YouTube views, subscribers and likes is useless and illegal, you’re wrong. Everyone uses it, but they hide it. It is important to remember that it is better to trust proven sites that are professionally engaged in promotion.
Help future customers find you faster on YouTube and optimize your videos. Determine which queries customers are most frequently searching for and be sure to include them in the titles, descriptions, and tags of relevant videos on your business channel.
Links and call to action
Include active links to your main site in the description, cards, and end screens of each YouTube video. In addition, the videos motivate potential customers to click on them, buy, place an order, etc.
Contact with bloggers
Reach out to bloggers whose YouTube channels your target audience watches and whose opinion they can trust. A review of your product from a popular blogger people will watch with more pleasure than ordinary advertising, and it will be much easier to attract customers to your business this way.
Answers to questions
Do not ignore low-frequency queries on the topic of your business. If YouTube users are interested in clarifying any details about your products or services, be sure to make a series of videos with answers to popular questions.
Only 100% reliable, necessary and useful information is guaranteed to get clients to your business from YouTube. Prove to users that you are a true expert in your field so that they have no doubts about your qualifications. And never make empty promises to clients on YouTube. Announcing promotions, discounts and bonuses, clearly state all the terms and be sure to follow them.
How to behave correctly on YouTube to win customers
One of the main reasons why more and more users prefer video content is that it’s the closest to live communication. Viewers watch your videos on YouTube, see real people in them, and that can attract them more than impersonal informational texts on websites.
That’s why you have to make every effort to make sure that live communication with clients on YouTube is truly live:
- You shouldn’t talk on your YouTube channel only about things that relate directly to the business. You can get clients simply by introducing them to your employees, your achievements, or by showing interesting events in the life of the company.
- The voice and gestures of the leading person as well as their facial expressions can both attract and repel potential customers. Therefore, the people on YouTube videos should be as natural as possible.
If you treat your potential customers with due respect and follow the recommendations of professionals, then it will not be difficult to find them on YouTube and attract to your business.